Wednesday, August 8, 2012

What is SEO?

Search Engine Optimization?

SEO (Search Engine Optimization) is a process of increasing the visibility of the website in the search engine through organic search results. More the visibility of website, more the amount of visitors to the website which leads to increase in online customers. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and etc.

Search Engine Optimization is a part of internet marketing which helps to market the website online and get exposure in the search engines. SEO effectiveness of a website is determined by the position of website in SERP (Search Engine Result Page) when searching for certain keyword and also by web analytics.

Various Techniques of SEO?

There are certain legal and illegal techniques that are followed by the internet marketers to make the website or web page to get listed in the search engine, they are
  • Black Hat Technique -  Illegal approach in handling a website without following any rule of search  engines, which leads the website to get banned
  • White Hate Technique - Honest approach in optimizing a website by following the search engine rules
  • Grey Hat Technique - Its a combination of White Hat and Black Hat Technique where the results doesn't lasts long

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